{"title":"New Releases","description":"","products":[{"product_id":"greenough-airplane-logo-dad-hat-claspback","title":"Greenough Airplane Dad Hat - Buckle Closure","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis low profile dad hat features George Greenough’s iconic airplane logo patch on the front. Few have had more of an impact on surfing and wave-riding performance capability than Greenough. May this cap pay homage to the man, the myth, the legend…\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLow profile style\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAdjustable buckle closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne size fits most \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Ames","offers":[{"title":"Khaki","offer_id":44544191561884,"sku":"hatgrpatchdadkhaki","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":45741507149980,"sku":"hatgrpatchdadblkred","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Burnt Orange","offer_id":47254280831132,"sku":"hatgrpatchdadbrnorgyel","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/GGairplane_DadHat_BurntOrange_YellowPatch.jpg?v=1784835680"},{"product_id":"barrett-miller-twins-futures-compatible-solid-fiberglass","title":"Barrett Miller ʻIʻiwi Twin - Futures Compatible (Solid Fiberglass)","description":"\u003cp dir=\"ltr\"\u003eThe ʻIʻiwi (E-vee) twin designed by Barrett Miller is a performance oriented template he has been pairing with his wing swallow short boards.  Designed for speed and drive without sacrificing the loose flowy-ness that twin fin riders know and love.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"True Ames","offers":[{"title":"smoke","offer_id":44961925464220,"sku":"futbmtwsmk","price":115.0,"currency_code":"USD","in_stock":true},{"title":"ivory black","offer_id":45388072485020,"sku":"futbmtwivry+blk","price":115.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/BarrrettMiller_Twin.jpg?v=1767216906"},{"product_id":"barrett-miller-swallow","title":"Barrett Miller Swallow","description":"\u003cp\u003eThe Barrett Miller Swallow 8.25\" single fin pairs a wide base with quickly narrowing tip. This combination creates a fin with plenty of drive, while still feeling loose and free from rail to rail.  \u003c\/p\u003e","brand":"True Ames","offers":[{"title":"7.75 \/ smoke","offer_id":45602377203868,"sku":"bmswallow725smk","price":94.0,"currency_code":"USD","in_stock":true},{"title":"8.25 \/ smoke","offer_id":44961927004316,"sku":"bmswallow825smk","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/BarrrettMiller_Swallow.jpg?v=1759517455"},{"product_id":"barrett-miller-longboard","title":"Barrett Miller Ace","description":"\u003cp\u003eThe Barrett Miller Ace is a no-nonsense log fin that will do it all. This fin has a great balance of base, depth \u0026amp; rake which allows it to pair well with a wide variety of longboards.  \u003c\/p\u003e","brand":"True Ames","offers":[{"title":"9.5 \/ smoke","offer_id":44961927364764,"sku":"bmace95smk","price":105.0,"currency_code":"USD","in_stock":true},{"title":"10 \/ smoke","offer_id":44961927463068,"sku":"bmace10smk","price":109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/BarrrettMiller_Ace.jpg?v=1759517169"},{"product_id":"ellis-ericson-power-4-quad-futures-compatible-solid-fiberglass","title":"Ellis Ericson Feathers Quad - Futures Compatible (Solid Fiberglass)","description":"\u003cp class=\"p1\" style=\"text-align: left;\"\u003eDesigned by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEllis Ericson\u003c\/span\u003e\u003c\/span\u003e and inspired by the revolutionary ideas behind the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eGeorge Greenough\u003c\/span\u003e\u003c\/span\u003e Power Glide 45, The Feathers Quad blends classic hydrodynamic theory with modern performance intent. A full leading edge flows into a distinctive concaved inside foil, generating immediate acceleration while maintaining control through turns. Its neutral elliptical outline keeps the feel balanced and versatile, allowing the set to adapt across a wide range of boards and conditions. Fast, controlled, and highly responsive, the Feathers Quad is built to unlock speed and versatility without sacrificing precision.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Golden Hour","offer_id":46192395583644,"sku":"futeefeathersqgh","price":150.0,"currency_code":"USD","in_stock":true},{"title":"Smoke","offer_id":45026734211228,"sku":"futeefeathersqsmk","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/FUT_EE_Quad_GH_v2.jpg?v=1770765068"},{"product_id":"true-ames-dolfin-dad-hat-clipback","title":"Dolfin Packable Dad Hat - Clipback","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis shallow-fit 6-panel dad hat features a fun dolphin fin-inspired embroidery on the front and a crushable bill. Great for packing into the backpack, purse, or carry on! \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest when worn salted post-surf! \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eShallow fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAdjustable clipback \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne size fits most \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e100% Nylon\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Ames","offers":[{"title":"Navy","offer_id":45125176295580,"sku":"hatdaddolfinnvy","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/Dolfin_CrushHat_Navy.jpg?v=1784837395"},{"product_id":"tyler-warren-5-fin-set-futures-compatible-solid-fiberglass","title":"Tyler Warren 5-Fin Set - Futures Compatible (Solid Fiberglass)","description":"\u003cp\u003eThe Tyler Warren 5-Fin set is newly redesigned by Tyler to create a versatile combo set of fins for a wide range of boards and conditions.  With generous rake and narrow tips, these fins will generate heaps of speed in small surf, while holding steady when the waves turn on.   \u003c\/p\u003e","brand":"True Ames","offers":[{"title":"honey","offer_id":45552925081756,"sku":"futtw5honey","price":155.0,"currency_code":"USD","in_stock":true},{"title":"black","offer_id":45552925048988,"sku":"futtw5blk","price":155.0,"currency_code":"USD","in_stock":true},{"title":"white","offer_id":45552926294172,"sku":"futtw5wht","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/FUT_TW_5Fin_Honey.jpg?v=1782940040"},{"product_id":"tyler-warren-twin-trailer-futures-compatible-solid-fiberglass","title":"Tyler Warren Twin + Trailer - Futures Compatible (Solid Fiberglass)","description":"\u003cp data-start=\"506\" data-end=\"1009\"\u003eThe Tyler Warren Twin + Trailer combines a high-rake twin-fin template with a substantial center trailer to create a uniquely balanced blend of speed, drive, and control. Designed to bridge the gap between the freedom of a twin and the confidence of a thruster, the trailer adds hold and stability without diminishing the fast, flowing character of the twin. The result is a versatile setup that excels across a wide range of boards, conditions, and surfing styles. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"black","offer_id":45552938287260,"sku":"futtwtwtrailblk","price":135.0,"currency_code":"USD","in_stock":true},{"title":"honey","offer_id":45552938320028,"sku":"futtwtwtrailhoney","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/FUT_TW_TwTrail_Blk.jpg?v=1782940770"},{"product_id":"tyler-warren-swept-keel-futures-compatible-solid-fiberglass-copy","title":"Tyler Warren Swept Keel - Futures Compatible (Solid Fiberglass)","description":"\u003cp\u003eTyler Warren's new take on the classic keel fin design.  With ample rake, a wide base and 80\/20 foil, these fins create a huge amount of drive while remaining nimble enough for performance surfing.  \u003c\/p\u003e","brand":"True Ames","offers":[{"title":"white","offer_id":47142839943324,"sku":"futtwswkeelwht","price":115.0,"currency_code":"USD","in_stock":true},{"title":"black","offer_id":45552963125404,"sku":"futtwswkeelblk","price":115.0,"currency_code":"USD","in_stock":true},{"title":"honey","offer_id":45552963158172,"sku":"futtwswkeelhoney","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/FUT_TW_SweptKeel_Wht.jpg?v=1782941466"},{"product_id":"tyler-warren-side-bites-futures-compatible-solid-fiberglass","title":"Tyler Warren Side Bites - Futures Compatible (Solid Fiberglass)","description":"\u003cp\u003eThe Tyler Warren Side Bites were designed to add control, drive, and responsiveness to a wide range of 2+1 and single-fin configurations. Featuring a balanced outline and refined foil, they provide additional hold and rail engagement without overpowering the feel of the center fin. The result is a versatile side-bite template that enhances performance while preserving the smooth flow and trim that define traditional surfing.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"honey","offer_id":45552964731036,"sku":"futtwsbhoney","price":65.0,"currency_code":"USD","in_stock":true},{"title":"black","offer_id":45552964698268,"sku":"futtwsbblk","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/FUT_TW_SB_Honey.jpg?v=1782942036"},{"product_id":"tyler-warren-standard-flux","title":"Tyler Warren Standard Flux","description":"\u003cp\u003eThe Tyler Warren Standard Flux 8.0\" is a balanced single-fin template designed to blend speed, control, and versatility across a wide range of surfboard designs. Featuring a moderate rake and thoughtfully distributed area, it delivers dependable hold and projection while remaining responsive through direction changes. Whether paired with a midlength, egg, 2+1, or performance-oriented single fin, the Standard Flux offers a smooth, intuitive feel that adapts to a variety of waves and surfing styles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"True Ames","offers":[{"title":"8 \/ black","offer_id":45552966795420,"sku":"twstdflux8blkraw","price":94.0,"currency_code":"USD","in_stock":true},{"title":"8 \/ honey","offer_id":45553004937372,"sku":"twstdflux8honeyraw","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/TW_StandardFlux_Blk.jpg?v=1782944218"},{"product_id":"nick-melanson-lee","title":"Nick Melanson Lee Fin","description":"\u003cp\u003eDesigned by Nick Melanson, the Lee Fin is a refined longboard template built around effortless trim, fluid transitions, and dependable control. Its balanced outline and moderate flex create a smooth, connected feel that encourages a relaxed approach to wave riding while remaining responsive when called upon. The result is a versatile fin that complements a wide range of traditional and modern longboards, prioritizing flow and feel above all else.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"9.5 \/ smoke","offer_id":45566932975772,"sku":"nmlee95smk","price":105.0,"currency_code":"USD","in_stock":true},{"title":"9.5 \/ volan","offer_id":45566932943004,"sku":"nmlee95volan","price":126.0,"currency_code":"USD","in_stock":true},{"title":"10.125 \/ smoke","offer_id":45566937694364,"sku":"nmlee10125smk","price":113.0,"currency_code":"USD","in_stock":true},{"title":"10.125 \/ volan","offer_id":45566937661596,"sku":"nmlee10125volan","price":132.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/Melanson_Smoke.jpg?v=1784237410"},{"product_id":"boomerang-tri-large-futures-compatible-solid-fiberglass","title":"Boomerang Tri Large - Futures Compatible (Solid Fiberglass)","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003eThe Boomerang twin set is a product of the San Diego glider and mid-length culture and has been highly praised by the likes of Skip Frye and Bob Mitsven. This set was spearheaded and designed by local native Jeff Grennan. The minimal area and large amount of rake in this template provides high trim speed and down the line flow, qualities that seamlessly fit within anyone's hopes for ultimate glide.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFront Fins:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e     Height: 4.60 in \/ 117 mm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e     Base: 3.95 in \/ 100 mm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e     Area: 14.24 in^2 \/ 91.87 cm^2\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRear Fin:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e     Height: 4.27 in \/ 109 mm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e     Base: 3.57 in \/ 91 mm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e     Area: 11.1 in^2 \/ 71.5 cm^2\u003c\/span\u003e\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"smoke","offer_id":45567325405340,"sku":"futboomlgtrismk","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/FUT_Boom_LG_Tri.jpg?v=1778168509"},{"product_id":"dolfin-dad-hat-buckle-closure","title":"Dolfin Dad Hat - Buckle Closure","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis low profile dad hat features features a fun dolphin fin-inspired embroidery on the front. 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Built from high-quality fiberglass for a crisp, controlled flex, the twins provide lively speed down the line, while the small trailer adds optional stability and hold when conditions get steeper or more powerful. Versatile and sturdy, this 3-fin setup is ideal for surfers who want the freedom of a twin with the added confidence of a subtle center fin when needed.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"pistachio","offer_id":45586528174236,"sku":"futdicetwtrailpistacho","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/Dice_Twin_Trailer.jpg?v=1764190908"},{"product_id":"proctor-power-broker-xl-futures-compatible-solid-fiberglass","title":"Proctor Power Broker Large - Futures Compatible (Solid Fiberglass)","description":"\u003cp\u003e\u003cstrong\u003e( 3 Fin Set ) Futures Compatible:\u003c\/strong\u003e Proctor Power Broker Large\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"white","offer_id":45602352660636,"sku":"futpowerbrokerxltriwht","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/Proctor_PB_XL_Tri.jpg?v=1764191708"},{"product_id":"neal-purchase-jr-cutaway-keels-futures-compatible-solid-fiberglass","title":"Neal Purchase Jnr. 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The result is a uniquely balanced design that delivers the projection of a keel with a level of maneuverability rarely found in the category.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"golden amber","offer_id":46425517457564,"sku":"futnpjcutkeelgoldamber","price":115.0,"currency_code":"USD","in_stock":true},{"title":"clear","offer_id":46425517424796,"sku":"futnpjcutkeelclr","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/NPJ_Cutaway_Amber.jpg?v=1782923157"},{"product_id":"troy-elmore-seagle","title":"Troy Elmore S'Eagle","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Troy Elmore S'Eagle is wider based-narrow tipped fin intended for use in speed shapes and gliders.  The long straighter rail line of these boards allow for the use of a lower area fin enabling the board to maneuver well at longer lengths.  The S'Eagle fin perfectly demonstrates this principle by utilizing a wider base for drive off the bottom and a narrow flexible tip that allow for quick release and adjustments. \u003c\/span\u003e\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"9.25 \/ Smoke","offer_id":46432464699548,"sku":"elmoreseagle925smk","price":105.0,"currency_code":"USD","in_stock":true},{"title":"9.25 \/ Red","offer_id":46432464732316,"sku":"elmoreseagle925red","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/ElmoreS-Eagle_Smk.jpg?v=1781557716"},{"product_id":"elmore-re-dialer-futures-compatible-solid-fiberglass-copy","title":"Elmore Re-Dialer Futures Compatible (Solid Fiberglass)","description":"\u003cp\u003eWith direct inspiration from the Pavel Speed Dialer, the Elmore Re-Dialer evokes the iconic San Diego split keel design. 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By positioning the side fins and center fin closer together than a conventional 2+1 setup, the cluster works as a unified system, delivering exceptional hold, projection, and responsiveness. The result is a uniquely balanced feel that maintains the flow and trim of a single fin while unlocking a new level of control through turns.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"golden amber \/ 5.65 \/ 4.65","offer_id":46432650592412,"sku":"npjwidowmakertrigoldamber","price":152.0,"currency_code":"USD","in_stock":true},{"title":"clear \/ 5.65 \/ 4.65","offer_id":46432650559644,"sku":"npjwidowmakertriclr","price":152.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/4613\/files\/NPJ_WidowThruster_Amber.jpg?v=1782926005"},{"product_id":"true-ames-spiralizer-stack-t-shirt","title":"True Ames Spiralizer Stack T-Shirt","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe make fins, they've got unique curves, when you put a lot of them together, they make a fun shape and you get the Spiralizer. 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