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      <image:title>NOSERIDER FIN</image:title>
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      <image:title>FINS, FINS, FINS.....</image:title>
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      <image:title>How To Surf Better - Get New Fins - Get Hexcore</image:title>
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      <image:title>Kelly Slater Claims Historic 11th ASP World Title at Rip Curl Pro Search San Francisco</image:title>
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      <image:title>A FEW NEW PHOTOS - SURF FINS and BARRELS</image:title>
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      <image:title>A Few More Tubes... Some Bodysurfing Photos in Santa Barbara</image:title>
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      <image:title>Peter Mendia Riding Proctor Surfboards with True Ames Fins</image:title>
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      <image:title>NEW BAMBOO FINS: Tyler Warren Bar of Soap Twin Fins</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/new-hats-in-stock</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/the-latest-lovelace-x-true-ames-fins</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/new-greenough-t-shirt-colorways</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/l-flex-template-specs</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/meridiem-odyssey</loc>
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      <image:title>Meridiem Odyssey</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/levi-prairie-the-dirty-martini</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/new-fin-ta-quads</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/video-how-to-install-a-single-fin</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/video-bryce-young-silver-wings-and-the-lower-clarence</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/video-ocean-song</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/video-tyler-warren-sur</loc>
    <lastmod>2019-04-10T15:26:05-07:00</lastmod>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/how-to-choose-the-right-fins</loc>
    <lastmod>2018-05-11T12:53:56-07:00</lastmod>
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      <image:title>How To Choose The Right Fins</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/the-electric-acid-surfboard-test</loc>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/video-down-at-the-bu</loc>
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      <image:title>Down at the Bu</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/new-fin-tyler-warren-flux</loc>
    <lastmod>2019-04-10T15:24:13-07:00</lastmod>
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      <image:title>Tyler Warren Flux</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/video-ellis-ericson-damage-frito</loc>
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      <image:title>Ellis Ericson, Damage Frito</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/on-the-edge-of-a-dream</loc>
    <lastmod>2019-04-03T16:02:29-07:00</lastmod>
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      <image:title>ON THE EDGE OF A DREAM</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/transition-era-appreciation-night-at-daydream-surf-shop</loc>
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      <image:title>Transition Era Appreciation Night at Daydream Surf Shop</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/pink-fins-for-the-keep-a-breast-foundation</loc>
    <lastmod>2019-04-03T16:01:05-07:00</lastmod>
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      <image:title>Pink Fins for The Keep A Breast Foundation!</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/the-electric-acid-surfboard-fins</loc>
    <lastmod>2019-04-03T16:00:51-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/AcidTestMEX_AlanvanGysen-0803.jpg?v=1539969375</image:loc>
      <image:title>The Electric Acid Surfboard Fins!</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/handmade-by-surfer-films</loc>
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      <image:title>HANDMADE by Surfer Films</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/george-greenough-power-blade-project</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/IMG_0020.JPG?v=1549047531</image:loc>
      <image:title>The George Greenough Power Blade Project</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/video-craft-connections-part-1-featuring-tyler-warren</loc>
    <lastmod>2019-04-10T15:23:44-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/54239265_396751511057918_1510927180318479834_n.jpg?v=1553716628</image:loc>
      <image:title>Craft Connections featuring Tyler Warren Parts 1 &amp; 2</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/the-return-of-stab-magazines-electric-acid-surfboard-test-with-stephanie-gilmore</loc>
    <lastmod>2019-04-03T15:59:26-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/ScaleWidthWyIxMjAwIl0-EAST2019-AlanvanGysen-0105.jpg?v=1554226148</image:loc>
      <image:title>The Return of Stab Magazine&apos;s &quot;Electric Acid Surfboard Test&quot; with Stephanie Gilmore</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/new-film-self-discovery-for-social-survival</loc>
    <lastmod>2019-04-17T12:10:08-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/SDSS_Blue-Final_web.jpg?v=1554321014</image:loc>
      <image:title>Self Discovery For Social Survival</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/noriega-by-danny-hess</loc>
    <lastmod>2019-04-10T15:24:01-07:00</lastmod>
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      <image:title>Noriega by Danny Hess</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/case-study-02-liddle-surfboards-kirk-putnam-by-daydream-surf-shop</loc>
    <lastmod>2019-04-05T10:29:13-07:00</lastmod>
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      <image:title>Case Study 02 Liddle Designs &amp; Kirk Putnam by Daydream Surf Shop</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/camel-finds-water-with-trevor-gordon</loc>
    <lastmod>2019-04-11T11:02:18-07:00</lastmod>
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      <image:title>&quot;Camel Finds Water&quot; with Trevor Gordon</image:title>
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  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talks-vol-1-chuck-ames</loc>
    <lastmod>2023-02-14T16:44:26-08:00</lastmod>
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      <image:title>Fin Talks Vol. 1 - Chuck Ames</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talks-vol-2-josh-farberow</loc>
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      <image:title>Fin Talks Vol. 2 - Josh Farberow</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/shralp-stories-with-kolton-sullivan-a-new-type-of-vlog</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/2013869D-EFC1-4DA4-A10B-E9AE5BE82B9B_1_201_a.jpg?v=1679243748</image:loc>
      <image:title>Shralp Stories with Kolton Sullivan - A new type of VLOG</image:title>
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      <image:title>Stussy Twin Fin Review with Nate Zoller</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talks-vol-3-tyler-warren</loc>
    <lastmod>2023-05-05T11:01:00-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/TW_TrueAmes-1.jpg?v=1681309032</image:loc>
      <image:title>Fin Talks Vol. 3 - Tyler Warren</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/lovemachine-fin-guide</loc>
    <lastmod>2023-04-14T07:25:28-07:00</lastmod>
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      <image:title>Lovemachine FIn Guide</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/watch-cacique-ft-nate-zoller</loc>
    <lastmod>2023-04-18T10:09:18-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/DBBFDB5A-5F89-4598-82FB-585D3F193FA3.jpg?v=1681837755</image:loc>
      <image:title>Watch CACIQUÉ ft. Nate Zoller</image:title>
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    <loc>https://www.trueames.com/blogs/true-ames-fins/ride-surf-sport-design-experiment</loc>
    <lastmod>2023-04-22T08:13:15-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/D777B708-2A01-46A2-AF4B-CC4801DD9DC7.jpg?v=1682093116</image:loc>
      <image:title>Ride Surf &amp; Sport - Design Experiment</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talk-vol-4-malcolm-campbell</loc>
    <lastmod>2023-05-25T09:17:21-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/IMG_20191112_135718676.jpg?v=1684968988</image:loc>
      <image:title>Fin Talk Vol. 4 - Malcolm Campbell</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talk-vol-5-christian-beamish</loc>
    <lastmod>2023-06-13T10:00:16-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/63698.jpg?v=1685048363</image:loc>
      <image:title>Fin Talk Vol. 5 - Christian Beamish</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talk-vol-6-rich-pavel</loc>
    <lastmod>2023-11-01T13:45:21-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/15955.jpg?v=1684433589</image:loc>
      <image:title>Fin Talk Vol 9: - Rich Pavel</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talk-vol-6-furrow-surf-craft</loc>
    <lastmod>2023-07-14T10:26:22-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/IMG-2054.jpg?v=1689354146</image:loc>
      <image:title>Fin Talk Vol. 6: Furrow Surf Craft</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talk-7-christopher-campbell</loc>
    <lastmod>2023-09-08T12:52:13-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/IMG_3239.jpg?v=1693936406</image:loc>
      <image:title>Fin Talk 7: Christopher Campbell</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talk-8-mick-mackie</loc>
    <lastmod>2023-09-20T10:54:32-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/IMG-0978.jpg?v=1693956135</image:loc>
      <image:title>Fin Talk 8: Mick Mackie</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/troy-elmore-x-true-ames</loc>
    <lastmod>2023-10-24T10:45:04-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/DSC06786_v2.jpg?v=1698169465</image:loc>
      <image:title>Troy Elmore x True Ames</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/fin-talk-vol-10-jacob-ells-jive-surfcraft</loc>
    <lastmod>2023-12-07T09:07:51-08:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/8763F914-4F4A-438F-BFF7-317C50909EA1.jpg?v=1700262398</image:loc>
      <image:title>Fin Talk Vol 10: Jacob Ells - Jive Surfcraft</image:title>
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  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/true-ames-baja-excursion</loc>
    <lastmod>2024-01-17T13:22:21-08:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/4D4A5309.jpg?v=1705507081</image:loc>
      <image:title>TRUE AMES - BAJA EXCURSION</image:title>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/equinox-with-nathan-sadoun</loc>
    <lastmod>2024-02-23T07:53:30-08:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/IMG_6906.jpg?v=1708703610</image:loc>
      <image:title>Equinox with Nathan Sadoun</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/australia</loc>
    <lastmod>2024-03-01T13:13:36-08:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/Possum_NH_Chuck_Ames_AN7U9841.jpg?v=1708702766</image:loc>
      <image:title>TRUE AMES - A JOURNEY DOWN UNDER</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/off-the-rack-true-ames-x-used-surf-with-ian-gottron</loc>
    <lastmod>2024-04-19T15:52:22-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/CI.png?v=1713567142</image:loc>
      <image:title>Off the Rack: True Ames x Used Surf with Ian Gottron</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/christian-beamish-breaks-down-the-intricacies-of-surfing-a-twin-fin-and-the-function-of-the-beamish-twin-hybrid-keel</loc>
    <lastmod>2024-06-20T10:40:57-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/possum_hb_christian_beamish_4d4a5903_e660bcf0-6df6-4ad2-aef9-51b28d2fa1a4.jpg?v=1718905256</image:loc>
      <image:title>Christian Beamish breaks down the intricacies of surfing a twin fin and the function of the Beamish Twin hybrid keel</image:title>
      <image:caption>christian beamish holding the beamish twin surf fin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/christine-brailsford-caro-of-furrow-surfcraft-and-the-furrow-twin</loc>
    <lastmod>2024-07-12T10:46:32-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/twin_1_c901e71e-746b-4f1d-a5c8-df67d9f9a174.jpg?v=1720806391</image:loc>
      <image:title>Furrow Surf Craft and the Loose Control of the Furrow Twin</image:title>
      <image:caption>the furrow twin fin by true ames</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/mandala-custom-shapes-and-the-dynamics-of-the-twinzer-fin-setup</loc>
    <lastmod>2024-07-18T16:30:58-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/TA_Manny_Possum_HB_KER56753.jpg?v=1721345457</image:loc>
      <image:title>Mandala Custom Shapes and the Dynamics of the Twinzer Fin Setup</image:title>
      <image:caption>manny caro of mandala custom shapes in his shaping bay</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/choose-the-right-surfboard-fins</loc>
    <lastmod>2024-07-25T14:58:50-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/possum_hb_baja_4d4a7458-1280.jpg?v=1721944729</image:loc>
      <image:title>HOW TO CHOOSE THE RIGHT SURFBOARD FINS</image:title>
      <image:caption>Surfboard Fins</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/derrick-disney-showcases-the-power-and-versatility-of-the-twinzer-design</loc>
    <lastmod>2024-07-26T17:44:13-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/topturn2.png?v=1722041053</image:loc>
      <image:title>Derrick Disney showcases the power and versatility of the twinzer design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/business-as-usual-with-the-hobie-surfboards-team</loc>
    <lastmod>2024-07-31T17:53:45-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/Hobie_Blog_Cover_Photo_sized.png?v=1722473625</image:loc>
      <image:title>&quot;Business as Usual&quot; with the Hobie Surfboards Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/swell-event-ep-1-true-ames-surf-lords-take-on-lowers</loc>
    <lastmod>2024-09-16T11:10:33-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/burch_lowers_1.png?v=1726013901</image:loc>
      <image:title>Swell Event, Ep.1 True Ames Surf Lords take on Lowers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/ryan-burch-talks-newly-released-twin-and-1plus2-asym-fin-sets</loc>
    <lastmod>2024-11-18T13:30:26-08:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/burch_tube_2_edited.png?v=1731649210</image:loc>
      <image:title>Ryan Burch Talks Newly Released Twin and 1+2 Asym Fin Sets</image:title>
      <image:caption>ryan burch standing tall in a fijian tube</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/surfings-tools-episode-1-featuring-tommy-kroll-of-lsd-and-his-modified-sanding-blocks</loc>
    <lastmod>2024-10-17T16:28:44-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/Ep1_Cover_Photo_Small_626b8891-bb86-4a3f-a702-d0bdf5bad793.jpg?v=1729207724</image:loc>
      <image:title>Surfings Tools - Episode 1: featuring Tommy Kroll of LSD and his modified sanding blocks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/switch-hitter-ep-1-featuring-the-ryan-burch-twin-and-ta-twin</loc>
    <lastmod>2024-10-25T19:58:27-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/Ep1_Thumbnail_3.png?v=1729911507</image:loc>
      <image:title>Switch Hitter - Ep. 1 featuring the Ryan Burch Twin and TA Twin</image:title>
    </image:image>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/a-george-greenough-experience-show</loc>
    <lastmod>2024-10-29T17:07:26-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/NWK-TA-GG-ECHOES-POSTER-27x40-101624-72dpi.jpg?v=1730246846</image:loc>
      <image:title>A George Greenough Experience Show</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/swell-event-ep2-true-ames-surf-lords-take-on-churches</loc>
    <lastmod>2025-02-07T10:32:35-08:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/cover_lineup.png?v=1738953154</image:loc>
      <image:title>Swell Event - Ep.2 - True Ames Surf Lords take on Churches</image:title>
      <image:caption>surfers walking to waves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/gregg-tally-surfboard-shaping-legend-and-ryan-lovelace-mentor</loc>
    <lastmod>2025-05-17T09:58:54-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/tally_surfnwear.jpg?v=1747501133</image:loc>
      <image:title>Gregg Tally: surfboard shaping legend and Ryan Lovelace mentor</image:title>
      <image:caption>Gregg Tally with surfboard in front of Surf N Wear Beach House</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/surfings-tools-ep2-featuring-simon-kile</loc>
    <lastmod>2025-03-26T19:57:47-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/youtubethumbnail_resize.jpg?v=1743044266</image:loc>
      <image:title>Surfings Tools - Ep.2 featuring Simon Kile</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/ryan-lovelace-and-the-evening-star-featuring-the-thicklizzy-and-fm-twins</loc>
    <lastmod>2025-05-17T10:11:19-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/screenshot-2025-04-02-142119_09d38539-b7bd-44c1-821c-7e4be5fcf08f.png?v=1743652385</image:loc>
      <image:title>Ryan Lovelace and the Evening Star featuring the Thicklizzy and FM Twins</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/a-fin-collaboration-with-artist-jeff-canham</loc>
    <lastmod>2025-05-17T10:27:33-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/canham_fins_4.jpg?v=1747502852</image:loc>
      <image:title>A fin collaboration with artist Jeff Canham</image:title>
      <image:caption>Jeff Canham fin sculptures at the woodshop in san francisco</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/alex-lopez-on-the-joy-of-surfboard-shaping-and-his-go-to-designs</loc>
    <lastmod>2025-05-17T10:46:15-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/alex_lopez_art_1_1638f55c-713e-4e46-a75e-5806d9d49e79.png?v=1747503975</image:loc>
      <image:title>Alex Lopez on the Joy of Surfboard Shaping and His Go-To Designs</image:title>
      <image:caption>Alex Lopez Terrapin and Diamond Twin surfboard models</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/swell-event-featuring-alex-lopez</loc>
    <lastmod>2025-05-14T20:09:36-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/blogcover_043a5905-d8e4-463d-bec0-9d4f7d747436.png?v=1747278575</image:loc>
      <image:title>Swell Event featuring Alex Lopez</image:title>
    </image:image>
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  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/alex-lopez-night-at-true-ames-hq</loc>
    <lastmod>2025-05-15T08:15:24-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/blog_lopez_event.png?v=1747322123</image:loc>
      <image:title>Alex Lopez Night at True Ames HQ</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/noa-mizuno-surfing-his-alex-lopez-diamond-twin-through-oahu</loc>
    <lastmod>2025-05-21T16:56:17-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/Noa_YT_Cover.png?v=1747871777</image:loc>
      <image:title>Noa Mizuno surfing his Alex Lopez Diamond Twin through Oahu</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/chuck-ames-on-the-importance-of-paying-it-forward-log-rap-bts-at-true-ames-hq</loc>
    <lastmod>2025-05-27T13:00:53-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/screenshot-2025-05-27-125924_9aee1333-95b1-4fc8-8400-37f39a9dadf1.png?v=1748376052</image:loc>
      <image:title>Chuck Ames On The Importance Of Paying It Forward | LOG RAP BTS at True Ames HQ</image:title>
      <image:caption>chuck ames of true ames fins at his template library</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/valaric-surfboards-shaper-jordan-brazie-breaks-down-his-new-fin-collection</loc>
    <lastmod>2025-06-05T11:33:20-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/valaric_board_bottomii.jpg?v=1749148399</image:loc>
      <image:title>Valaric Surfboards shaper Jordan Brazie breaks down his new fin collection</image:title>
      <image:caption>Valaric Surfboards by Jordan Brazie oscillator twinzer model</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/troy-elmore-and-tristan-mause-hanging-with-pukas-in-europe</loc>
    <lastmod>2025-06-26T11:58:50-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/250612_pukas_surf_shop_troy_elmore_fantastic_acid-18_13e0cc28-c7ed-4fbd-bc94-6c7e3e4279f4.jpg?v=1750964329</image:loc>
      <image:title>Elmore Surfboards and Fantastic Acid  hanging with Pukas in Europe</image:title>
      <image:caption>tristan mause of fantastic acid and troy elmore sharing tools in the shaping bay</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/channelislands-noseriderfin</loc>
    <lastmod>2025-07-24T16:17:26-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/cithumbnail0_4217f59b-e16c-4202-ac14-3c5bfbc90e2a.jpg?v=1753399045</image:loc>
      <image:title>The Channel Islands Noserider Fin designed with Devon Howard and Wayne Rich</image:title>
      <image:caption>Devon Howard noseriding on the channel islands noserider board and fin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/winsurfings-golden-era</loc>
    <lastmod>2025-08-05T17:24:53-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/windsurfblog_firstphotocollage_baeab230-62be-4d97-9036-1d56e2b4b39e.jpg?v=1754439892</image:loc>
      <image:title>The Golden Era of Windsurfing</image:title>
      <image:caption>windsurfing from the 80s and 90s</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/sunman-marine-giveaway</loc>
    <lastmod>2025-09-08T15:17:45-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/giveaway-banner-1.jpg?v=1757369865</image:loc>
      <image:title>Sunman Marine x Plunge Towels x True Ames Giveaway</image:title>
      <image:caption>sunman marine hats true ames ryan burch twins tate kim plunge towel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/hurricane-erin</loc>
    <lastmod>2025-09-02T23:42:49-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/erincover.jpg?v=1756881768</image:loc>
      <image:title>Hurricane Erin</image:title>
      <image:caption>Hurricane Erin surf</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/a-happy-accident-with-jordan-spee-at-queenscliff-bombie</loc>
    <lastmod>2025-09-05T16:26:21-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/happaccident_thumbnail.jpg?v=1757114780</image:loc>
      <image:title>A Happy Accident with Jordan Spee at Sydney Bombie</image:title>
      <image:caption>jordan spee on a monster wave at queenscliff bombie on the john simon quad type I fins</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueames.com/blogs/true-ames-fins/true-ames-day-with-noa-and-alex-lopez</loc>
    <lastmod>2025-09-15T15:44:53-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0339/4613/articles/screenshot-2025-09-12-at-4.21.30-pm.jpg?v=1757976292</image:loc>
      <image:title>A True Ames Day with Noa Mizuno, Alex Lopez, and Troy Mothershead</image:title>
      <image:caption>True Ames day with noa and ales</image:caption>
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