Proven, tried and true

Shop our
Best Sellers

Greenough 4-A

The Best Selling Single Fin of All Time

Wayne
Rich

Master Craftsman

Ryan
Lovelace

surf | craft

Crafting Quality Surfboard Fins Since 1979

True Ames is on a mission to provide the highest quality and best performing surfboard fins available. Through the commitment to our partnerships with some of surfing’s core craftsmen, we are dedicated to providing all of our customers with premium products, continued innovation, and production excellence. It is our ambition to celebrate surfing’s rich history through honoring designs of the past, while simultaneously progressing into the future with new fin concepts built upon lasting relationships.

Learn more

How to Choose the Right Fin

Whether you're a seasoned veteran or new to surfing, this guide will help to make sure you find the right fin setup for your board.

Learn More

Visionary, designer, craftsman...

George Greenough's contributions, and the advancements he provided towards the sport of surfing are still as relevant today as they were 50 years ago.

Shop Greenough Collection