True Ames Wholesale Account Policy

Pricing Structure:

Discount Type

Discount %








Tax Applicable

Shaper Discount 1


2 fins per order


1 x Per Quarter

Record of surfboard production 


Shaper Discount 2


5 fins per order


2 x Per Quarter

Resale # preferred, record of board production

Yes (If no resale #)

Wholesale Domestic 


10 fins per order


2 x Per Quarter

Resale #, storefront / factory / website / distribution, references


Wholesale International 


20 fins per order


2 x Annually 

VAT #, storefront / factory / website / distribution, references


  • The discount type will be determined based on the client’s ability to meet the minimum order qty., order frequency, and eligibility requirements outlined above and is at the sole discretion of True Ames.
  • New accounts must state which discount type their business is applying for at the time of application. 
  • Changes may be made to an account’s discount type based on failure to consistently meet the outlined requirements pending review by True Ames. 


  • Wholesale website: you will be able to login to your online wholesale account at 
  • Login credentials and instructions will be provided for new accounts, and existing accounts upon request.
  • Our website is the best option for ordering where you can shop in your wholesale pricing, view live inventory, variant availability, your order history, select your shipping preferences at checkout etc..
  • We are available for placing orders or customer service related questions  via phone (805-685-8341), email (, or local pickup.
  • If ordering via phone or email, you must be prepared to supply us with design style, base compatibility (Single box/Futures/FCS/Glass-on), size, and color preference.
  • When placing orders, please note if fin color or fin size substitutions are permissible. 

Minimum orders:

  • Please refer to the required minimum amount of units placed per order as outlined in the table above according to your discount type.
  • Accessories and hardware do not count towards the minimum.
  • Twin sets, Tri sets, Asymmetrical, and Quad sets count as one unit (i.e. one unit towards the minimum)

Payment Methods:

  • Credit Card (Visa, MasterCard, American Express), PayPal, Shop Pay, and Google Pay.
  • Wire transfers may be requested by True Ames for international orders over $1,150.00 USD. Any wire fees assessed to True Ames will be added to the customer invoice for payment.
  • Net terms - only for existing accounts that order an average of $1,000 + worth of fins consistently, or for long-standing businesses with established credit / Net Terms. If / when you meet these requirements and would like to apply, please inquire at

Lead times:

  • If all items for your order are in stock, we usually ship within 1- 3 business days.
  • We only ship orders Monday – Friday, not over weekends.
  • During holidays or peak seasons lead times may increase due to the volume of orders received.
  • If all items are not in stock, we will notify you in order to discuss alternate options.

Custom product orders:

  • Custom orders are reserved for accounts who have built a relationship with True Ames.
  • Custom Order Form (provided upon request) must be filled out for consideration but does not guarantee production. You will be notified concerning our decision or further requirements.
  • True Ames does not reproduce existing templates with alternate logos or branding.

Shipping Method:

  • We ship from our warehouse in Goleta, CA 93117 in the United States.
  • We use real-time shipping calculators to provide the most economic shipping rates.
  • If you have a preferred shipping method, please select it at checkout via our website, or notify us ahead of time when placing an order over the phone / email.
  • Domestic shipping availability:
  • UPS Ground / Standard (Express shipping may be available upon request)
  • USPS Priority / First Class / Flat Rate (Hawaii – Flat Rate boxes are always most economical)
  • FedEx Express (Upon Request)
  • International shipping availability:
  • UPS Worldwide Expedited / Worldwide Saver / Standard
  • FedEx International Economy / International Priority
  • DHL Express
  • If you have a forwarding company, please notify us so we can arrange a pickup.
  • All taxes, cost, and import procedures need to be known and accounted for by the client before the order is shipped - these are your responsibility.

Drop Shipping:

  • For surfboard fins, there is a $5 convenience fee per shipment.
  • For windsurf fins, there is a $10 convenience fee per shipment.
  • No international drop shipping available.

Selling Platforms:

  • Original wholesaler’s store front, shaping room, glass factory, brick and mortar shop etc..
  • Original wholesaler’s website ONLY – No selling via 3rd party online.
  • Wholesale distributor - you must notify us if this is your intent and it can be discussed on an individual basis. At this time, we are strictly interested in accepting new clients that are ordering direct / selling direct.
  • Existing distributors are required to manage their accounts and ensure that they are upholding all of the True Ames Wholesale Account requirements in regards to MSRP / MAP and their selling platforms.
  • True Ames products are strictly prohibited from being sold on eBay, Amazon, or any other 3rd party website by any account

MSRP / Cost:

  • Pricing may change annually at our discretion. You will be notified when changes are made to our wholesale / retail MSRP pricing.
  • All accounts must be within our MSRP/ MAP (Minimum Advertised Pricing) Policy.
  • If undercutting is detected, we will contact you with a reminder to please follow our outlined pricing. If changes are not made, we reserve the right to terminate your account.


  • Returns will be handled on an individual basis due to the reason for the return. Return requests must be made within 10 days of receiving the product.
  • We do not accept used or altered fins for return.
  • We do not do any buybacks.
  • Cancellations or changes need to be made within 1 day of ordering.
  • Cancellations or changes made after an order is shipped are the responsibility of the client. Return shipping costs, and safe transport will be your responsibility. Refunds will be made upon safe receipt of the product.
  • No cancellations on custom orders.
If at any time True Ames has reason to believe you or your company is not protecting our brand or current wholesale account standards, your wholesale status can be revoked. Your wholesale status may also be revoked if the required minimum order quantities are not met each quarter. Please contact with any questions or concerns.